Communication, research and innovation for the AI era.
A School of Communication lab that brings together university, industry and society to rethink digital culture and humanize technological change.
Lab areas
Our vision
Transforming how society relates to AI, technology and communication.
Our research agenda
Proposed agenda for the lab's initial stage.
- 1Communication, agents and social systemsHow do people and agents take part in coordination and the production of meaning?
- 2Digital culture, trust and powerHow do platforms and digital infrastructures transform audiences, identities and credibility?
- 3Knowledge, learning and human agencyHow can AI be integrated while preserving judgment, responsibility and the capacity to learn?
We study the conversation between people and agents, trust in the age of AI, and how to learn without losing agency. Meet the people behind it.
- 2026Journal articleInfraestructuras digitales, sentido y agencia: una lectura comunicacional de las tecnologías emergentesCovas, V.; Vázquez-Rodríguez, L.-G. · Comunicación y Medios (Universidad de Chile)
- 2026PreprintThe LOGOS Framework: A Five-Level Taxonomy of Human Cognitive Agency in AI-Assisted AssessmentCovas, V. · EdArXiv (OSF Preprints)
- 2026PreprintThe Spiral of Attention: How Disruptive Agents Centralize Multi-Agent AI Deliberation NetworksCovas, V. · OSF Preprints
General Coordinator
Dr. Jorge Alberto Hidalgo Toledo
Digital culture · Communication · Education · Innovation · AI ethics
Research Professor, Faculty of Communication
Dr. Vinicius Covas
AI and communication · Multi-agent systems · Social reality · Innovation · Human agency
Professor, Universidad Anáhuac México
Dr. Eduardo Portas Ruiz
Digital culture · Youth digital culture · AI in higher education
Graduate Programs Administrative Coordinator
Dra. Claudia Baleón García
Research methodology · AI in research · Academic ethics
Latest
Event · April 17, 2026Prompting Good Hackathon 2026: 13 AI prototypes for real problems in MexicoThe lab and the School of Communication brought together 60 participants from eight schools, who built working apps in a single day using vibe-coding tools.
Event · September 28, 2025The lab takes part in UNESCO's AI4IA conferenceJorge Alberto Hidalgo Toledo represented the lab at the 6th Artificial Intelligence for Information Accessibility conference, in the “AI at the service of humanity” track.
Event · July 3, 2025Vinicius Covas presents two papers on AI at Congreso H 2025In La Laguna (Tenerife), the researcher presented work on algorithms, digital subjectivities and ecologies of meaning, and served as vice-director of the digital ecosystems and social media track.
Newsletter
Ideas on communication, digital culture and AI, in your inbox.
Subscriptions are handled by Anáhuac Landscape.
Let's work together
We seek joint research with groups at other universities, participation from graduate students, and applied collaborations with organizations facing real questions about AI and communication.
Collaborate with us